WE + PHILIPS
PHILIPS ONEBLADE | YOUR STYLE. A LEAGUE OF ITS OWN.
Matchmaking for game changers.
The Icon League by Toni Kroos and Eli Nehrlich Redefines Football.
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The Philips OneBlade revolutionizes the styling routine. Both lead the way with enthusiasm and style, setting new standards playfully. What a match. So we brought them together.
From negotiating the rights to implementing the measures, we orchestrated this partnership, creating a platform that fully leverages the strengths of the Icon League and OneBlade. The campaign: Change The Game. We kicked off with a major awareness push through video content and digital out-of-home advertising (DOOH). The campaign runs across all channels, from online banners to point of sale (POS).
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But most importantly, during every matchday, fans experience Philips OneBlade as an organic partner of the league, the stars, and the community.
Whether in livestreams on Twitch, on Instagram, or TikTok, OneBlade is there. When the stars get styled in the barbershop, when the teams gear up in the locker room, during every action on the pitch and behind the scenes – Philips OneBlade is always present, engaging the fans.
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