WE + Versuni
PHILIPS | STEFFEN HENSSLER CONVINCES THE TOUGHEST FOOD CRITICS: CHILDREN.
Kids Roast Henssler
Steffen Henssler, a famous German TV Cook, as the face of the Philips Airfryer. A no-brainer? Not quite.
To make this campaign truly entertaining and relevant for our family audience, we pair him with the country’s toughest food critics: tough, confident kids with a craving for ketchup.
It gets loud. It gets wild. They push him out of his comfort zone. But thanks to the Philips Airfryer, he doesn’t break a sweat. On the contrary, he even manages to make healthy broccoli appealing to this special clientele – the best advertisement for the Airfryer.
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TV, YouTube, Instagram, TikTok: The campaign, through various spots, playfully shows us how surprisingly delicious, healthy, and stress-free culinary life with kids and a Philips Airfryer can be. And at the point of sale, it’s clear how much it hits the taste of the target audience.
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