WE + NIVEA
NIVEA MEN x BALLER LEAGUE | NEVER STOP BALLING.
An Active Brand Activates the Fans
Visibility isn't everything, especially in a young environment driven by interaction and passion.
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So, we evolved NIVEA MEN’s sponsorship of the Baller League. From “Show your logo” to “Show your passion.” With a slogan that integrates the brand into the community and makes it a living part of the league: NEVER STOP BALLING.
Now, everything revolves around motivation, inspiration, and perfect preparation for the big moment. As the official care partner, we celebrate all ballers with confidence and style, supporting them on every matchday.
We’re not just visible in the locker room, the court, on LED boards, in streams, and across various social channels – we’re truly active. With our hero influencer Pascal Gurk and star barber Mustafasi, we immerse ourselves in the community, convincing new fans and winning new brand ambassadors. In short: We don’t just bring the brand into an exciting environment, but directly into the minds, hearts, and shopping baskets of the fans.
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