HUMBOLDT SPIRITS | HUMBOLDT WITH AI

An AI Campaign with Gin and Genius.

Who is the best spokesperson for Humboldt Gin and Guarana Vodka? Clearly, good old Humboldt himself.

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A character that epitomizes the spirit of discovery and curiosity like no other. So, we brought him to life with AI and sent him on a social media exploration.

He shares his new discoveries – whether in daily life or in the beverage scene. Be it in stories or feed posts, music videos or diary entries.

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He dishes out drink recipes, embraces all the trends, and engages in community building with real passion. An Alexander v. Humboldt knows no boundaries. And thanks to AI, we have no creative limits either.